This course is designed for the owners of existing small businesses as well as individuals who are looking to start a new business. Through each of the 6 modules, participants will be guided on how best to develop and execute an online and web marketing strategy that meets the needs of their business. The course is delivered by experienced online marketing and social media practitioners.
Participants are asked, where possible, to bring a laptop with wireless internet access (wifi is available at the training centre) to the course sessions.
This course features group work, individual tasks, presentations and Q&A. The goal of the course is to equip participants with knowledge and skills which they can implement in their businesses.
Please note that changes to the running order of these sessions may be made
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Session 1 |
How the Internet has Impacted Marketing |
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Session 2 |
Search Engine Optimisation (SEO) |
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Session 3 |
Successful Email Marketing Campaigns |
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Session 4 |
Social Media for Business |
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Session 5 |
Pay Per Click (PPC) Marketing including Google AdWords Website Analytics / Google Analytics |
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Session 6 |
Online PR & Affiliate Marketing |