The Gift Voucher Shop - A Great Fingal Success
A huge internet success, the Gift Voucher was started in Swords in 2002. Funded by the Fingal County Enterprise Board who were instrumental in this success, it is now a household name with global potential.
The Gift Voucher Shop (GVS) is a unique and innovative business established in Swords in September 2002. “Based on the concept of choice and convenience, our goal is to provide the most flexible and innovative products and gifting service to the public and corporate sectors”, said Michael Dawson, founder and Group CEO. ”In doing this, GVS has rapidly become the most popular source for the supply of gift vouchers and gift cards in Ireland. ”GVS’s core business is the supply of the now well known brand of Gift Vouchers and Gift Cards, the One4all, to both consumer and corporate sectors. This is done through a clear sales channel strategy, by providing choice and convenience to the general public and by offering Gift Vouchers and Gift Cards for over 4,000 outlets nationwide via the Post Office network, 1,000 PostPoint outlets, online at www.one4all.ie and over the phone.
GVS also provides flexible and quality additional sales channels for its retailers, through telesales, websales and corporate sales, thus driving real growth, added value, and incremental sales to their retail partners. The Gift Voucher Shop work with over 3,400 corporate clients to provide corporate services to aid in the effective running of their business, achieved through the corporate sales team, through working with companies of all sizes on a wide range of services from the initial provision of HR services through to the fulfillment of trade and consumer incentive programmes, staff rewards and appraisal schemes.
“The corporate sector has been a key focus for us, to a point where we are now the number one supplier of gift vouchers and gift cards to business in Ireland”, said Jock Jordan, Group Sales Director. “This was achieved by setting out our stall in a very clear and focused way right from the beginning,“ says Jordan. For HR Managers who find the provision and management of non-cash rewards and incentives a complete headache, GVS provide a hassle-free, cost effective solution that helps drive motivation and can save companies up to €258 per employee. Under the Revenue Approved Small Benefit Scheme employers can give up to €250 in One4all Gift Vouchers and Gift Cards free of Tax and PRSI.
GVS recognised a key opportunity through understanding the ‘Customer Pain’ out there and addressed it as follows:-
Customer Pain
|
Buying influence |
Pain |
Value |
|
HR Manager |
Outsourcing, managing, and distributing non-cash rewards. Trying to keep staff happy with rewards they want. |
We cover Administration, Pick & Pack – saving time ( up to 1 day per month). Offer total choice and simplicity to recipients. |
|
Evaluator |
Adapting, integrating technology into company systems – security of data. |
Simple on-line templates. Secure website. Tailor-made programmes. |
|
Financial |
BIK and Tax rules constantly changing – increased workloads and costs. |
The GVS Online Management Tool is Revenue approved and will ensure Tax compliance. Can save up to €258 per employee – that’s €120k for a company with 500 employees. |
|
User/Buyer |
Fed up with same old thing every time. |
One4all Gift Vouchers and Gift Cards pass the choice to the recipient. |
|
Internal Champion |
Staff and Management looking for change – something new and exciting. |
GVS helps with design, and helps to communicate and deliver the programme in total. |
Through the supply of One4all Gift Vouchers and Gift Cards and online staff incentive processing solutions, GVS corporate customers can motivate and reward their employees with a reward that carries real ‘Trophy Value’, is cost effective, administration free, and provides the best choice in the Irish marketplace today.
“We also differentiated ourselves from the competition by positioning ourselves as market leader / category manager, and with the most popular gift voucher and gift card in the Country, we understand and work with HR Managers in companies of all sizes to maximise staff retention and performance, demonstrating that enlightened employers recognise and value their human resources. This is achieved through our ‘Full Service’ approach to motivation programmes. No other company can offer this multi-level service or has a ‘Revenue Approved on-line management tool available to Irish companies” said Jordan.
Michael Dawson’s approach to business has always been to keep one step ahead of the market. This is achieved by constantly bringing new and innovative products to market. “This year alone we launched our online ‘Smart Planner’ account to our corporate clients, which allows staff set aside a little each month for Christmas. Something that a great number of our corporate clients have taken on-board in these tough times“said Dawson. “We also operate our new ‘Bikes4work’ scheme through a number of retail cycle partners which helps staff purchase bikes at almost half the cost.”
This focused and strategic approach to business has netted The Gift Voucher Shop many business awards over their short time in business, including the Fingal Chamber of Commerce Best New Business Award, the Ulster Bank Business Achievers Award, the AIM Marketing Institute Award for Innovation, and Michael Dawson himself was short listed in 2008 for the Ernst & Young Entrepreneur of The Year Award.
The Gift Voucher Shop continues to go from strength to strength proving that with the right business concept, strong leadership, good marketing positioning, and a well motivated staff, Irish business is up there with the best.
To find out more about The Gift Voucher Shop’s products and services, please contact their Corporate Sales Team on 01-8708181 or email corpsales@giftvouchershop.ie.
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